Closed beta The operating system for one-person marketing

One person. A whole marketing team.

Orthotropy reads your company, plans with you, and ships the work, so one person can run what used to take a team.

Starmap showing the whole company, with analysis sections and functions around it

Who do you need at the table?

A research lens, a strategist, a brand voice. Different roles, grounded in the same company.

Summary of the company across all seven analysis sections
Automatic rotation is off for reduced motion.

One memory.

Change the role. Keep the company.

Every role starts from the same picture of your company, so nobody needs a second briefing.

Other AI tools

Every tool starts from zero.

  1. an AI writing assistantChat assistant · Monday · briefed with your homepage · 12 min
  2. the all-in-one SEO platformSEO tool · Wednesday · briefed with a keyword list · 25 min
  3. agencies scale contentPitch deck v3 · Friday · briefed with last year’s deck · 40 min

1 hr 17 min of briefing this week. Three different companies.

Illustrative example.

Your team

Reads your company once.

Starmap close-up: Profile, Summary and the seven analysis sections around the company

Everyone on your team works from the same confirmed picture.

One direction.

No more “didn’t we already decide this?”

Every decision lines up, from principles down to this week’s plan.

  1. Agent PrincipleNever discount below cost.
  2. Company StrategyOwn the comparison with our biggest rival.
  3. Team TacticLead with integrations.
  4. Execution PlanA comparison page and two articles.
Hierarchy of Authority from principles to execution plans

One finish line.

Your customers can’t read your drafts folder.

Work goes live, with a record of what shipped.

Other AI tools

Every tool stops at a draft.

  • Comparison pageDraft
  • Article: us vs RivalDraft
  • Article: integrationsDraft
  • FAQ for AI answersDraft
  • Social posts ×3Draft

0 live. Pasting, publishing and checking are still on you.

Your team

Finishes the work.

Delivery concept · Illustrative preview

Pages, articles and posts go out finished, with a record of what went live.

See the work before you start.

Worked samples for six kinds of company. Every company is invented.

See all six samples
  • The founder-led B2B SaaS rewriting its homepage

    What should the first screen say?

  • The search-led company weighing AI answers

    One page or a whole program?

  • The consumer app with no clear acquisition priority

    Can app-store discovery lead users to repeat use?

One person. A whole marketing team.

Give your ambition an operating system.