One URL in; work out — this is the spec.
Exactly what you hand over, exactly what each workflow step produces, and the quality standard for every output.
What you bring: a URL.
That is the whole onboarding. Orthotropy works from your public surface — no forms, no integrations, no data dump between you and your first read.
Company Context.
A summary that carries the conclusion, then six sections — one per dimension. Every claim is written to be checked, positioned so you can push back.
Summary
The conclusion arrives first, with every section placed below it for review.
Six sections. Six sharp questions.
- Channels
- where attention actually comes from
- Customers
- who pays, and why now
- Product
- what your surface promises
- Business Model
- how the money moves
- Competitors
- who's taking your buyer
- Macro
- what the market is doing to all of you
The Case.
Problem statement, options considered, the recommended move, and a reasoning trail that leads back into your six dimensions. Strategy you can audit — not a verdict you're asked to trust.
- 01 · Problem statement
the real problem, isolated
- 02 · Options considered
weighed against the six dimensions
- 03 · Recommended move
one move, not a verdict in a vacuum
- 04 · Reasoning trail
back into the Company Context
How it's grounded: retrieval before reasoning.
Claims draw on curated growth research and your company's own public surface — retrieved first, cited into the work. Blank-prompt AI writes what sounds plausible. Grounded AI writes what you can check.
You can tell by the first paragraph: it's about you, or it's about everyone.
The agent brief.
Before anything ships, each channel agent receives the Context, the Case, its channel scope, and your approval gate. Execution inherits the whole picture — that is why every execution step uses the same company and strategy information.
- 01 · Company Context
the whole company frame
- 02 · The Case
the decision and its reasoning
- 03 · Channel scope
the work this agent owns — 7 channels / 1 format
- 04 · Approval gate
your sign-off before anything ships
Review every output like a decision memo
from your sharpest analyst: fast, and ready to argue. If a section doesn't survive your argument, we consider that page unfinished.
What each output does and does not cover.
- The Context
- stops where your private data begins.
- The Case
- stops one step short of your judgment.
- The agents
- stop at your approval gate.
Nothing here spends a dollar you didn't sign.