Orthotropy is Growth Intelligence: the loop a full growth team runs — Frame · Diagnose · Decide · Execute · Loop — built as one system, with execution behind your approval.
Most AI stops at the recommendation; most execution starts without the picture. Growth compounds only when the system that framed your company can carry its recommendations into drafts for your review.
So we are building the complete workflow, not only the analysis.
One URL in; Company Context out — Channels, Customers, Product, Business Model, Competitors, Macro — one structured read, built to be argued with.
Inspect the outputA Case takes the Context and isolates the real problem, weighs the options against your six dimensions, and lands on one recommended move — with the reasoning on the page.
the real problem, isolated
weighed against all six dimensions
one move, with its reasoning shown
Frame draws on curated growth research crossed with your company's own public surface — retrieved first, cited into the read. Two founders can ask the same question; only one gets an answer built from their company. This is the part you can't prompt your way to.
Generic models get smarter for everyone at once; a system grounded in your company gets smarter about you specifically. As Diagnose, Decide, Execute, and Loop ship, they're built to reason over that same grounded evidence.
Specialized agents prepare channel-specific drafts — SEO, GEO, ASO first, more channels behind them. Every agent is briefed by the same Context and judged against the same strategy. You review and approve each draft before anything executes. The final word never leaves you.
Channels
Content formats
Results from approved work return as evidence — what moved, what didn't, what it changes about the frame. The system's memory of your company sharpens every cycle.
Tools depreciate. Intelligence accrues.
We show which workflow steps are available and what each can currently do.
Built for the whole loop; framing today.
| Workflow step | Status |
|---|---|
| Frame | Live in Closed Beta |
| Diagnose | In build |
| Decide | In build |
| EXECUTE(7 channels / 1 format) | In design |
| Loop | Arrives with Execute |
If it isn't marked live here, it isn't live.
It reads the public surface you point it at — your internal data stays yours. Frame is live today; arguing a Case and drafting the work are on the roadmap, and neither will ship without your sign-off when they arrive. The calls are still yours. They're just no longer blind.
Nothing to configure — the input is a URL you already have.