Audience Research & Segments replaces assumptions about “the customer” with observable differences: interview recruitment, jobs-to-be-done research, and behavioral or firmographic segmentation, treated as a decision tool rather than a persona exercise. Discovering and defining meaningful audience groups stays here; turning a selected audience into target-account criteria and account-based orchestration moves to the ABM, Demand Generation & ICP hub.
Brand & Audience Intelligence → Audience Research & Segments
Design customer feedback surveys around a decision, sample the right customers, write neutral questions, set action rules, and close the loop.
Brand & Audience Intelligence → Audience Research & Segments
Define a target audience, separate it from target market and TAM, set usable inclusion and exclusion rules, and test the result.
Brand & Audience Intelligence → Audience Research & Segments
Use desk research for market shape, interviews for problems, surveys for patterns, prototype tests for comprehension, and pilots for real behavior.