Paid Search covers intent-driven search advertising: account structure, match types, negative keywords, bidding, and landing-page alignment, plus B2B realities like offline conversion data, long sales cycles, and the temptation to optimize toward weak conversions. This hub follows buying placement against explicit search demand; it doesn't extend into audience-based feed ads and creative delivery on social networks, the territory of Paid Social Advertising.
Paid & Relationship Channels → Paid Search
Prove B2B programmatic display lift with a randomized holdout, CRM-defined qualified meetings, contamination checks, and decision-ready economics.
Paid & Relationship Channels → Paid Search
Learn how PPC auctions, targeting, CPC and CPA economics, conversion tracking, and attribution fit together.