Marketing Ops & Data Systems → Data Strategy & CDP
What Is a Data Warehouse? A Practical Guide for Lean B2B Marketing Teams
Learn how a data warehouse works, how it differs from databases, lakes, marts, and CDPs, and when a lean B2B team needs one.
Data Strategy & CDP
Data Strategy & CDP covers defining, collecting, and governing customer and prospect data: source-of-truth decisions, identity resolution, consent, and CDP versus warehouse roles, starting from use cases and governance rather than platform acquisition. The structure and stewardship of customer data across systems belongs here; assigning channel contribution and performance interpretation is covered by Attribution & Measurement.