Product & Customer GrowthProduct Analytics & InsightsNew
Trace the Customer Path With Clickstream Data
Read event sequences with clear identity, session, and denominator rules to find a path worth investigating without assuming user intent.
Product Analytics & Insights
Product Analytics & Insights turns behavior into evidence: event taxonomies, activation definitions, funnel and cohort analysis, and distinguishing a feature merely visited from one meaningfully adopted. This hub handles analysis of in-product behavior and outcomes; its Retention & Onboarding sibling covers redesigning signup, first-run guidance, activation steps, and recurring value moments.
Product Analytics & Insights
Product & Customer GrowthProduct Analytics & Insights
Behavioral Analytics: What It Is and How It Works
Learn what behavioral analytics measures, how funnels, paths, cohorts, retention, heatmaps, and session replay work, and how to interpret user behavior.
Product & Customer GrowthProduct Analytics & Insights
Qualitative Data: What Interviews and Observations Can Tell You
Qualitative data captures words, behavior, and context. See what interviews and observations reveal—and which product decisions they cannot prove.
Product & Customer GrowthProduct Analytics & Insights
Product Analytics: Connect Events and Users to Outcomes
Product analytics connects events, users, and outcome data to explain behavior, define trustworthy metrics, and guide product decisions.
Product & Customer GrowthProduct Analytics & Insights
Customer Analytics: Definition, Metrics, and Accurate Counts
Learn what customer analytics measures, which data it uses, how to calculate key metrics, and how to count unique users and customer accounts accurately.
Product & Customer GrowthProduct Analytics & Insights
Website Heatmaps: Read Clicks and Scrolls
Read click, scroll, and movement heatmaps against a defined page question, then check device mix and page state before inferring behavior.
Product & Customer GrowthProduct Analytics & Insights
Web Analytics: What It Is and How to Use It
Learn what web analytics measures, how users, sessions, engagement, and conversions differ, and how to use reports to improve a website.
Product & Customer GrowthProduct Analytics & Insights
Qualitative vs Quantitative Data: Which to Use
Choose qualitative or quantitative data from the question and evidence needed; use both when counts and lived context answer different parts.
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