Retention & Onboarding

Retention & Onboarding covers first-run design, activation milestones, progressive onboarding, and later product-driven retention like reactivation and renewal-supporting usage, accounting for low-volume B2B data and multi-user accounts. Scope includes product-led onboarding and sustained usage, but ends before relationship management, support processes, and structured voice-of-customer programs, which belong in Customer Success & Feedback.