Covers the operational layer behind reliable growth data: tool architecture, automation, tracking plans, attribution, and governance. It doesn't rank vendors or judge channel creative — that's the channel hubs and Tools & Vendor Decisions; behavioral discovery stays in Product Analytics & Insights.
Marketing Ops & Data Systems → Martech Stack & Automation
Understand workflow automation's triggers, rules, tasks, benefits, operating gaps, and examples across marketing, sales, operations, and support.
Marketing Ops & Data Systems → Attribution & Measurement
Learn the customer lifetime value formula, see an illustrative cohort model, distinguish CLV from LTV, and connect CLV to CAC payback.