Covers acquisition and nurture channels built on spend, direct contact, or partnerships: paid search, paid social, email, outbound, and events. Unpaid channels are covered in Organic Channels & Content; stack and attribution mechanics sit in Marketing Ops & Data Systems.
Paid & Relationship Channels → Partnerships & Referrals
Choose between affiliate marketing and customer referrals by comparing how each channel earns reach, trust, attribution, and sustainable economics.
Paid & Relationship Channels → Email Marketing
Run email marketing through three controls: a permission ledger, a campaign calendar with freeze points, and a send gate that can stop the launch.