Helps lean B2B SaaS teams diagnose growth constraints and pick the right strategic model: diagnosis, growth frameworks, pricing. Roadmap execution belongs to Product & Customer Growth, channel playbooks to organic/paid clusters, instrumentation to Marketing Ops & Data Systems.
Growth Strategy & Diagnosis → Classic Growth Frameworks
A marketing funnel can show where a defined population narrows, but not the path every buyer took or what caused the change. Learn the model's uses and limits.
Growth Strategy & Diagnosis → DTC Growth
Ecommerce is digitally ordered trade. Use a merchant model for control, a marketplace for breadth, and subscriptions only when demand truly recurs.